Our Story

Born From a Different Vision of Luxury

Annabels Fine Jewellery began with a vision shared by its founder, Lorraine Chi: to celebrate the beauty of diamonds while creating luxury that uplifts, rather than harms. Her deep connection to Africa – its landscapes, its vibrancy, and its extraordinary natural resources inspired a desire to craft jewellery that honours both the continent and the people who call it home.

Seeing the Industry Up Close

While travelling and working across Africa, she witnessed the realities behind traditional mining: unethical practices, environmental destruction, and the disruption of local communities. Confronted with these challenges, she felt compelled to forge a new path, one where precious stones and metals could be celebrated without compromising ethics or sustainability.

Choosing a Better Way Forward

This belief became the foundation of Annabels. We champion lab-grown diamonds created through advanced technology that mirrors the natural formation of diamonds while removing the ethical and environmental issues linked to conventional mining. At the same time, we remain deeply committed to the heritage of natural stones, sourcing them through strict ethical standards to ensure every gem reflects integrity, beauty, and full traceability.

Redefining Modern Luxury

For us, true luxury is transparent, responsible, and sustainable. We create jewellery to be cherished for generations pieces that tell stories, honour sentiment, and celebrate the harmony between nature, innovation, and timeless design.

A Leap from Finance to Conscious Luxury

“Before founding Annabels, Lorraine built her career in wealth management and transformation acceleration—disciplines grounded in strategic thinking, precision, and a deep commitment to long-term value creation. Her work offered an intimate understanding of ethical governance, transparency and the importance of guiding people through meaningful change.

Rather than stepping away from her corporate path, she chose to diversify—bringing her analytical expertise, purpose-driven mindset, and passion for transformation into the world of fine jewellery. This fusion of business discipline and creative vision became the foundation of Annabels: a jewellery house rooted in integrity, heritage, and the pursuit of conscious, enduring luxury.”

Crafted With Purpose and Intention

Each stone we work with is carefully evaluated and certified by trusted local and international laboratories. Every piece is hand-selected for purity and brilliance, then meticulously crafted by skilled artisans into jewellery that embodies sophistication, artistry, and meaning. Our creations are more than adornments, they are expressions of legacy and love.

This Is Annabels

Fine jewellery born from a love of beauty, shaped by heritage, and guided by a vision for a conscious, luminous, and enduring future.

Enduring Style

Using the finest materials and expert craftsmanship, Annabels pieces are defined by elegant, flowing designs and settings created for both beauty and lasting comfort.

Environmental Conscience

As part of our commitment to conscious luxury, Annabels Fine Jewellery embraces innovative practices that prioritise both beauty and responsibility. We champion lab-grown gemstones, offering brilliance without the ethical and environmental concerns of traditional mining.

Social Responsibility

There is no need to compromise between quality and conscience. Annabels Fine Jewellery offers responsibly sourced gemstones, including lab-grown diamonds, designed to deliver exceptional beauty with a mindful approach.

Client Focused

Whether you’re exploring online or visiting us in person, our jewellery specialists are dedicated to providing a personalised experience, guiding you seamlessly through every step of your made-to-order journey.

Made to Last

We understand that fine jewellery is an investment, and it should endure for generations. That’s why every piece from Annabels comes with a lifetime manufacturing warranty, ensuring lasting quality and peace of mind.

Expert Craftsmanship

Our workshop is based in Melbourne, Australia, where every piece is carefully set, polished, and perfected by our skilled artisans. With their expertise, dedication, and passion for craftsmanship, each creation is designed to be cherished for a lifetime.

Reach Out To Us

Visit us in person or virtually. We’re here to help you find the perfect ring, no matter where you are.